Do you want to run an email marketing strategy for your business? The right choice! In fact, the success of product promotion via email is 40 times better than social media.
Well, to be able to achieve maximum results, there are several steps that you need to do properly.
Email Marketing is a key component of any successful marketing campaign. Emails are an integral part of any marketing campaign, but they must be crafted carefully to avoid spam filters and ensure that customers receive the information they were expecting.
In this article, we will review some strategies on how to create the best email marketing for you to implement. Here are the steps you will learn:
- Setting Up Email Marketing Tools
- Build an Email List
- Creating Email List Segmentation
- Sending Email Blast
- Increase Email Open Rate
- Using Auto Reply
- Avoid Email Marketing Into Spam
- Optimizing Mobile Email Marketing
- Perform Email Marketing Performance Analysis
Let’s start learning what email marketing is.
What is Email Marketing?
Email marketing is a digital marketing method that aims to offer products to potential customers via email.
The first marketing email was sent in 1978 and generated sales of 13 million dollars. Since then, promotion using email has become one of the marketing efforts that are still relevant today.
Why is Email Marketing Important?
There are several advantages of email marketing that make it still relevant and widely used by businesses. This advantage is certainly a pity if it is not used. Here’s the description:
- The costs are small but the results are maximum.
- Has a very wide range. In fact, it is predicted that by 2023 there will be 4.3 billion email users worldwide.
- More than 90 percent of consumers check email every day.
- More effective than social media.
- Easily reach consumers with a variety of different devices.
- 86 percent of consumers want to receive promotional emails from their subscription products once a month.
Now, after knowing the various advantages, how do you make the right email marketing efforts?
The Best Email Marketing Strategy You Can Try!
Here are marketing strategies that you can try to market your products more optimally via email:
1. Setting up Email Marketing Tools
Sending a marketing email is definitely different from sending a personal email via Gmail or Yahoo.
In email marketing, you need to create an attractive email appearance, add images, videos, website landing pages, and more. This is all done so that the goals of your marketing strategy are achieved.
Fortunately, all the per-email-marketing matters can be made easier with an email marketing platform or tool. There are some of the best email marketing platforms that you can try, such as:
OptinMonster is one of the best email marketing platforms that you can try.
There you can create an attractive email display with 97+ template options. You can also set the segmentation of your email list so that your email marketing delivery is right on target.
Not only email, you can also create attractive pop-ups, floating bars, or landing pages. You can also use other features, such as A/B testing to increase your conversion campaign.
For those of you who are looking for a free platform, you can try using Sumo.
Sumo has a variety of useful features and customization options to maximize leads and conversions.
To create an email form, there are several kinds of contact forms that you can create, such as pop-ups, footnote forms at the end of articles, forms with a call to action (CTA), scroll boxes, and many more.
Here, you can also send a special email according to the stages of the customer journey. So, profit opportunities and campaign targets can be achieved.
Mailchimp is a web-based email marketing platform that you can use without the need to download or install the software.
Mailchimp provides several interesting email marketing features, such as email design templates, automated email sending, integration with other applications, and email marketing performance analytics.
Not only for email campaigns, Mailchimp also provides other campaign templates, such as landing pages, postcards, signup forms, Google remarketing ads, to Facebook Ads.
Anyway, if you are a WordPress website user, you can install the plugin from the email marketing earlier you know. So, you don’t need to go back and forth to make settings from the WordPress Dashboard to the email marketing platform.
With a plugin, all configurations can be done in one place, namely your WordPress Dashboard.
2. Build an Email List
The next email marketing strategy is to build an email list. What is an e-mail list?
As the name suggests, an email list is a list of emails and other personal data from your target customers. The purpose of building this email list is to promote products or services to potential target consumers.
Then, how to get a potential email list? So, stay tuned for this chapter until it’s finished.
There are several quick ways to get that email list subscribers. Here’s the description:
2.1 Give Valuable Offers
Your potential customers will not just provide their personal information. At least there are attractive offers they can get. For example, free ebooks, exclusive content, special discounts and more.
For example, Niagahoster regularly publishes free ebooks on topics relevant to the needs of target consumers. For example, ebooks on how to create an online store, digital marketing, and website optimization.
2.2 Create a Variety of CTA
A CTA or call to action is a button to encourage website visitors to take action, such as subscribing to email marketing.
Well, the sentence and placement of the CTA that is made must also be considered so that it attracts attention and does not interfere with the experience of website visitors.
2.3 Use Popups Reasonably
The use of popups is sometimes considered annoying, but if displayed properly and fairly, popups are very effective in increasing list building. Make sure your popup is also mobile-friendly, so it doesn’t disturb mobile visitors.
2.4 Give a Short Form
Creating an email marketing subscription form doesn’t need to be too complicated and lengthy. Visitors tend not to really like filling out long forms.
At least the information you need is an active name and email. So, make sure the subscription form is kept simple.
For example, Niagahoster only asks visitors for name and email information to subscribe or download free ebooks.
2.5 Set up a Custom Landing Page
The use of CTA and popup alone is not enough. You also need to set up a special landing page to accommodate visitors after a CTA or Popup click. On the landing page, visitors can see more details of the offers that you provide.
3. Create an Email List Segmentation
If you have done list building, don’t forget to segment the email list. The main thing is. This list segmentation is an effort to sort out a list of potential customers according to certain criteria.
The goal is to streamline your email campaigns and get higher conversions. So instead of sending an email to all the unsorted lists, you can send a specific email to a specific list that has more potential.
This segmentation will also help you create email campaigns that are more personal and relevant to potential customers. So, the chances of an email being clicked are greater, right?
Then, how to divide the email list into the right segments? Well, you can divide them based on the following criteria:
- New subscribers – Contains people who just subscribed, you can send a special email such as a welcome email or thank you for subscribing.
- Blog subscribers – Contains people who signed up via subscribed blogs. You can email the latest blog or ebook updates.
- Specific locations – For example, if you have an event in a certain city, you can send an email to invite consumers to attend an event in a certain city.
- Open Rate – Contains customers who are more engaged with you. So, you can provide a reward email or a special promo.
- Inactivity – Contains people who are less active, so you can send reminder emails to buy certain products.
- Shopping Cart Reminder – Contains a list of consumers who have added products to their cart, you can send a reminder email to checkout at your online store.
In addition to the division above, you can create other segments according to your needs.
4. Sending Email Blast
Choose email marketing tools, already. Build and segment email lists, too. Next, you need to do an email blast.
Email blast is the activity of sending emails to many people at once, in this case, your email list. Email blasts are often used to reach potential customers massively quickly and easily.
For example, you want to send out a newsletter for a product promotion activity. You just design an attractive newsletter, then do an email blast to your target audience.
This activity can be done automatically with the email marketing platform that you previously selected. You can set a schedule for automatic email delivery, plus perform an analysis of the performance of the emails you send.
By the way, when is the right time to send an email blast? Actually, it can vary depending on the behaviour of your target audience.
To find out, try experimenting with sending emails in the morning, afternoon, evening, and night. Then, see which one gives the best results. You can use Google Analytics to make checking easier.
5. Increase Email Open Rate
Not all of your target audience will open your marketing emails. Moreover, the subject of the email is not interesting, it’s possible that the email is just idle~
Then, can we just give up? Of course not!
There are several effective steps to increase the chances of emails being opened and clicking on the promos offered, really. There are at least 5 steps that you can try to apply. Here’s the description:
5.1 Understand the Goals First
When planning email marketing, you need to understand the purpose of your campaign first. That way, you can build the right strategy to achieve your goals.
Whether it’s the goal of increasing sales, traffic to the website, increasing the number of new accounts, reducing unscribers, or others.
5.2 Use the Right Domain
Are you using the right email domain? If, you still use the email domain from Gmail or Yahoo, the audience will doubt the credibility of your business.
Therefore, it is very important to use a domain for the right email. There are many unique domains besides .COM that can make your business look cool and trustworthy. For example, .TECH, .ONLINE, .SITE, .STORE, or others.
Just imagine for example you get an email from firstname.lastname@example.org . You’ll find it easier to remember, right?
5.3 Create a Personalized Email
A more personal and intimate email can actually increase the number of transactions by up to six times !
Well, creating a personal email is actually not difficult, really. You can use the subscriber’s name in the email subject to increase the email open rate. For example, as done by Kitabisa below.
5.4 Write Interesting Subjects
It’s important that you think about the subject of the email as best you can. Make sure the email subject is not too long and does not match the content of the email, aka click bait. Subjects like this will only make your subscribers unsubscribe.
Also avoid using capital letters and exclamation points. Because, your email will only end up in the recipient’s spam email.
5.5 Provide Appropriate Images and CTAs
Emails that are full of text tend to be boring making the audience quickly close the email. However, if an image is added, it is likely to interest them more.
Don’t forget to insert the CTA button at the end. Make a clear and appropriate CTA directed to the appropriate landing page. How to Increase Email Open Rate
6. Avoid Email Marketing Going To Spam
Email goes to spam is one of the biggest enemies of marketers and businesses who run email marketing. Because, painstakingly created email campaigns are wasted.
In fact, only 85 percent of email marketing reaches the audience’s inbox, you know! The rest are filtered and end up in the spam box.
Well, there are several reasons why emails can go to spam , even though your emails may not contain harmful content. It could be, recipients who mark your email as spam, irrelevant email title, send a lot of attachments, and more.
Then, are there any tips so that emails don’t end up in spam? Of course there is! Here’s the explanation:
- Email subject is not capitalized;
- The subject of the email is relevant to the content of the email;
- Provide an unsubscribe link;
- Avoid words that are considered spam , such as cheap, free, limited offer, and others;
- Do not Send more than one attachment;
- Set up email authentication;
- Use trusted email hosting.
The most important thing you apply is to use a special server for your email marketing. Because email hosting usually provides extra security features for email marketing.
7. Optimizing Email Marketing on Mobile Devices
It turns out that more than 50 per cent of recipients open emails via mobile devices, you know! This means, if the design of the email you sent is not responsive, it could be that the design is truncated and the information received is incomplete.
Not only the body of the email but make sure the title of the email you send is also mobile-friendly. Because, no matter how interesting the email title is if the title is too long and not mobile-friendly, only part of the title is displayed. Well, your efforts are in vain.
Well, the tips, make the title of the email at most 10 words. So, it looks better if it is opened via a mobile device. Also make sure the design and CTAs on the email are responsive and work well.
8. Perform Email Marketing Performance Analysis
The step that should not be missed in doing email marketing is analyzing its performance. The goal is to measure the effectiveness of your campaign. So you can evaluate if needed.
Then, what should be tracked in email marketing? There are a few metrics you need to pay attention to. Here’s the description:
- Deliverability – measures how well your email marketing has reached the target inbox.
- Open Rate – measures the percentage of people who open marketing emails in the target inbox.
- Click-Through Rate – measures the percentage of people who clicked on the CTA in your email marketing.
- Bounce Rate – measures the percentage of time people close your email.
- Unsubscribes – measures the number of people who clicked to unsubscribe or decided to unsubscribe from your email marketing.
You can get the results of the analysis through the email marketing platform that you use.
Oh yes, to maximize email marketing performance, try doing A/B testing first. Both in terms of subject, title, design, and CTA to determine a more effective email. Don’t forget to always optimize your email marketing, starting with the subject. Title, CTA, and others so that the campaign target is achieved.
Come on, Take Advantage of Email for Better Product Sales!
Email is proven to be a recommended medium for promoting products. Whatever the scale of the business.
So, in order for your email marketing efforts to be successful, it’s important to know some effective email marketing strategies. One of them is building an email list properly and segmenting it. You also need to choose a platform or email marketing tool to make it easier for you.
No less important, use email hosting so that your email marketing campaign is more successful. With email hosting, you can send messages to more recipients at a time.
The storage provided is also greater than just using a web server. Also, the possibility of spam emails can be minimized, because they are protected by powerful security features.