What is Google Alerts and How to Use it to your Digital Marketing Strategy?

Google Alerts is a free and easy-to-use option for anyone who wants to receive notifications when a subject is mentioned and indexed in the search engine.

Google Alerts is a free tool from Google that sends emails to users when it finds new results about terms that the person has signed up for. It has been around since 2003 and is an easy-to-use option for those who want to be always informed.

The amount of information that can be found on Google is really huge: although the company does not release official figures, according to the website Statistic Brain, the number of pages indexed by the search engine was 30 billion in 2014.

So, while you can learn some advanced techniques for refining your search, it can be tricky digging through all the results until you find what you want.

Fortunately, Google itself has already thought about it: since 2003, Google Alerts has been available , a free tool that sends emails to users when it finds new results about terms for which the person has signed up.

Know what Google Alerts is and learn to use it in your Digital Marketing strategy .

What is Google Alerts

Google Alerts is a service that detects new content indexed by Google — such as web pages, news, articles, blog posts, etc. — notifying registered users by email.

Launched in 2003 from an idea by Google engineer Naga Kataru, the tool was once more popular. In the beginning, it was widely used for clipping news about clients from press offices , for example.

But while more advanced tools already exist today, such as Moz and SEMrush , Google Alerts remains a free and easy-to-use option for anyone wanting to know what’s new on a particular subject.

How to create a Google alert

1. To create an alert, log into your Google account and go to the page: https://www.google.com/alerts . You will see the following screen.

Google Alert Home Page
Google Alert Home Page

Detailing the options available on this home page, the first section is “My alerts”, in which you can edit the created alerts, if you have any, defining the time you want to receive them by email.

It is also possible to check the “Digest” option, which delivers the news related to the alert in a single email message, with a frequency that can be set between “at most once a day” and “at most once a week”.

The second division, “Eu na web”, suggests that you create an alert with your own name or email already registered. This can be done by clicking on the “+”.

Finally, “Alert Suggestions” provide ideas for companies, artists, movies, and other topics that are trending today and for which you can also create an alert with one click.

google alerts

2. To create a new alert, enter the desired search term. Here we will use “digital results” as an example. You may want to put it in quotes for accurate results.

google alerts

3. When doing this, you can click on “Show options” and configure your alerts by setting:

  • How often you want to receive them: when available, at most once a day or at most once a week;
  • Sources: alerts from news, blogs, web, videos, among others;
  • Language;
  • Region: country where the content was published;
  • How many: “only the best results” or “see all”;
  • Send to: email address that will receive notices.

The tool also shows a preview of the latest results for your term that have been indexed by Google.

4. Once that’s done, just click on “Create alert”.

How to Use Google Alerts in Your Digital Marketing Strategy

Understanding what Google Alerts is all about and learning how to set it up was pretty easy, right? But how can the resource be useful in a Digital Marketing strategy?

We bring 4 ideas:

1. Keep track of what people are saying about your company — and the competition

Add your business name or website URL to Google Alerts to keep track of what people are saying and respond to any criticism or praise.

Likewise, you can keep up with news about your competitors.

2. For blogging ideas and rich materials

With Google Alerts, you can find out what people are talking about on a variety of topics, including in other languages ​​and countries.

Thus, you can detect trends and have story ideas to produce posts for your blog or even for more extensive content, such as eBooks.

3. Content for social media

If you still don’t produce a lot of content and update your social networks with texts, for example, that other vehicles publish about subjects related to your business, Google Alerts can help you find news that is worth sharing with your followers, making it easier for you curation .

4. Generate links with mentions of your brand and strategic terms for your company

External links are still one of Google’s top ranking factors and generating links by mentions of your brand is the only link building technique you can include in your SEO strategy .

One way to use Google Alerts to obtain them is by registering your company name and also variations of it, such as without a space or with a specific brand, for example.

When you receive an alert, make sure the mention has a link to your website. If not, contact the person responsible for the publication, requesting the link.

Here at RD, for example, we monitor the term “Digital Marketing” and, when we identify a publication that cited this keyword and did not include our link, we assess whether the site includes external links. If applicable, we try to get the link in the mention.

Dive into SEO and drive more hits to your website

As you can see, Google Alerts is a simple feature to set up and use. It is a free tool, which can be used to get content ideas, follow the news coming out about your company and the competition, among other utilities.

Frequently Asked Questions:

What is Google Alerts?

Google Alerts is a free tool from Google that sends emails to users when it finds new results about terms that the person has signed up for. It has been around since 2003 and is an easy-to-use option for those who want to be always informed.

How to create a Google alert?

To create an alert, log into your Google account and go to the page: https://www.google.com/alerts, select the option MY ALERTS, set the subject you want to be notified about, the time and frequency you want receive the emails.

How to use Google Alerts in Digital Marketing?

You can use Google Alerts to keep track of what people are saying about your business and the competition, gain insight into topics for rich materials, brand mention link building, and so on.

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