How to do SEO For WordPress Website in 2021( Complete Guidelines)

How to do SEO For WordPress Website in 2021( Complete Guidelines)

SEO is an important phase for any website. If you use SEO properly on your site, it greatly affects your ranking and your site can get top rank in Google search results.

Here I have shared the 22 Best SEO tips that will help in increasing the organic traffic of any blog or website.

What is SEO?

The full form of SEO is Search Engine Optimization. With its help, you can make your blog number 1 on Google and popular search engines.

When we do a search by typing any keyword in Google or any other search engine, Google shows you the content related to that keyword. This content comes from all different blogs.

The blog or website that we see at the top of the search engine, means that the SEO of that blog has been done very well.

SEO helps our blog to get the number # 1 position in search results. This is a process that puts your website at the top of the SERPs and helps increase the number of visitors to your blog.

If your website uncovers at the top in the search results, then users will first click on your site. Hence SEO plays a very important role in increasing organic traffic to your website.

Why SEO is important for your blog?

What is SEO? You read above, now I will tell you why it is important for blogs and websites? We use SEO to increase the traffic and ranking of our website.

For example, You have written content but have not done its SEO. When a user searches a keyword related to your content, the search engines will not show your site in the search results. Even if you have not published the quality content, it will be considered useless.

SEO is not a difficult task, just you have to take care of some aspect. When you use your blog SEO, you will not get immediate results, for this, you have to be patient and keep doing your work.

 

How many types of SEO are there?

There are two types of SEO:

  • On-Page SEO – Optimizing content quality, keywords, titles, tags, keyword research, etc. is called On-Page SEO.
  • off Page SEO – In this SEO process, link building and promotions are involved. We have to promote our blog on social media sites, go to popular blogs, and comment on their article.

Create your account on social networking sites like Facebook, Twitter, Tumblr and increase your followers, as they play an important role in making your website a success.

Submit a guest post on the popular blog. This helps you to get quality backlinks.

Till now we have read what is SEO? Why is this important for any blog or website? And what is the type? Now we will know how to SEO any website or blog?

So let’s start…

SEO Tutorial Step by Step Guide

First of all, you need to follow the Basics SEO Tips for your site. Here I will tell you about some tools and plugins that will help in getting a good rank in search engines.

Set up Google Search Console

Google Search Console is a very powerful tool developed by Google. This tool is specially designed to see how your site is performing in Google.

It provides many features to track your site:

  • Search analytic
  • Submit a sitemap
  • Fix website errors
  • Messages from the Google search team
  • Google index

Setup Bing Webmaster Tools

However, it is not as popular as Google. But Bing is the best search engine after Google.

Bing comes with many features that are not available in Google Search Console like a built-in keyword research tool.

Setup Google Analytics

The Google Analytics site is the best tool for checking Stats. This tool helps you know what people are looking for on your site and what they like to read.

Apart from this, you can also check the Bounce rate of your site.

Setup Yoast SEO (for WordPress users only)

Yoast SEO is the most popular and best SEO plugin for a WordPress blog. It comes with some important features.

  • You can change the title and meta description of the post.
  • You can add focus keywords to your article.
  • Can create XML Sitemaps.
  • Can edit .htaccess and robots.txt files.
  • Title and Meta description can be used for taxonomies (category and tags).

These are some SEO tutorials that apply to every website.

Now let’s look at the main factor of this SEO guide.

1. Keyword Research

SEO depends entirely on Keyword research.

Simply put, Keyword Research is the first step of SEO. Therefore it is very important that you should come to choose the right keywords. Here I will show you how to do Keyword research for SEO.

a. Use Google Suggest

Keyword Research

This is the easiest and best way to get the best keywords. Just search for keywords related to your topic in the Google search box, it will start suggesting according to previous searches.

From here, select a good keyword and find out its competition, monthly search, CPC, etc. using the best keyword research tool.

These keywords can be very good for optimizing your article as it comes directly from Google search data.

b. Use Related Google Search

related keyword ideas

After searching in Google, you will see some related Searches below your search result which you can use as a keyword.

c. Using Google Keyword Planner

Google Keyword Planner is the best free keyword research tool developed by Google. You can use it for any niche.

Using it, you can see keyword competition, monthly searches, CPC, etc. a lot.

Always choose keywords with high searches and low competition for your content. Also, your keyword should be Longtail.

d. Find Question Keywords

Question keywords make your content more attractive and help in achieving high CTR.

Such keywords are very useful for blog posts.

But how to find question keywords?

For this, you can use Answer The Public.

This tool is completely free and suggests keywords using Google and Bing search.

Its interface is very easy to use which comes with a unique proposition and great visualization.

2. Include Main Keyword in URL

The URL helps the search engine to understand what your blog post is about and when we add our main keyword to the URL, the search engines can easily find out what the content is about.

This is why you should add keywords to your URL.

Also, try to keep your URLs SEO-friendly, short and meaningful.

3. Start Your Title With Keywords

Adding keywords to the title is very important according to on-page optimization.

But how to add it?

To get a good rank in the search engine, add the keyword to the beginning of your title.

4. Use Main Keyword in 150 words

This step makes your content even more targeted and SEO-friendly. So use your keyword once within 150 words.

For example, in this post, you can see that I used the keyword “SEO Tutorial” in the first 150 words.

5. Use H1, H2, or H3 Tags Correctly

H1 tags help boost search rankings. But keep in mind one thing, do not fill your entire content with an H1 tag.

Googler tells about John Mueller H2, H3 Tags

These heading tags in HTML help us to understand the structure of the page.

However, it is not related to the important Google Ranking Factor.

But when it comes to search engine optimization, every little thing can help in this.

6. Images Optimization

An image is equal to 1000 words.

And the worst thing is that Google cannot read the image. It reads the image based on the alt tag of the image.

This is why always give the right name of your images. Apart from this, you should also pay attention to the alt tag of the image.

7. Avoid Keyword Stuffing

In the old days, keyword Stuffing was used to rank any page. But now Google has become very smart.

If you do keyword stuffing in your content, Google will not rank your content.

Therefore, instead of using the same keywords repeatedly in your content, use LSI keywords and related keywords.

You can use LSIGraph.com to find the best LSI keywords.

8. Use External Links

External links make your content more useful. But one thing that should be kept in mind, the linking site should be trusted and reputable. Otherwise, your site may be penalized.

This SEO strategy shows Google that your content is trustworthy and well referenced.

9. Use Internal Links

Internal linking makes your content Relevant for both search engines and users.

Internal linking makes your post informative. In addition, visitors spend more time on your site which reduces the bounce rate. Apart from this, Google considers your content as quality content.

10. Check Crawl Error

Sometimes it happens that Google is unable to crawl your page and shows a Crawl error for that page. As a result, your page is not able to rank in Google.

To check Crawl Errors, log into Google Search Console, then click on Coverage. Here you will be able to see the error URL of your site.

Crawl error finding
Crawl error finding

11. Perform URL Inspection

Many times it happens that Google does not crawl your page completely and as a result, your content is not able to rank well in Google.

This is why use the URL Inspection option in the Google Search Console tool.

Url Inspection search Console

12. Make Your Website Mobile Friendly

More than half of the searches are done by mobile.

If your site is not mobile friendly, it will not rank well in Google. Google gives more value to mobile friendly sites and ranks well in search results.

Google has also developed a mobile-friendly testing tool to check whether your site is mobile-friendly .

Then You have to solve the issues one by one and improve the website speeds.

13. Fix Broken Links

Broken links greatly affect user experience and your site ranking. So try to fix them as soon as possible.

And for this, you can use DrLinkCheck.com .

WordPress users can easily find and fix it using the Broken Link Checker plugin.

14. Move your website to HTTPS

If you use HTTPS (SSL certificate) on your site, it helps to boost your ranking.

Google announced in August 2014 –  HTTPS as a ranking signal.

If you are running your site over HTTP, redirect it immediately to HTTPS. But if you do not redirect properly from HTTP to HTTPS, it can affect your site ranking and traffic very badly.

Even in one night, your site traffic may be zero.

15. Fix Website Loading Speed

If your site is very fast, it will rank well in Google. Google attaches high importance to a fast loading site. This is why Google has created the PageSpeed ​​Insights Tool so that you can determine the loading speed of your site.

In addition, you can use the Page Pingdom and  GT Matrix tools to check your site speed.

16. Create Powerful Backlinks

The process of creating links is called backlinks. This is a very old Google ranking factor. But backlinks should be from relevant and well-ranked websites.

If you create bad and low-quality backlinks for your site, it can harm your ranking badly.

Also, do not buy backlinks for your site, otherwise, you may face Google Penalty as such backlinks also include low quality and pornographic site links.

Quick Tips for Creating Backlinks

  • Write Quality Content
  • Guest Post on another top ranking blog
  • Submit your site to Web Directories
  • Comment on top ranked blog
  • Discussion Use Platforms

17. Write Quality Content

If you do not write a useful and informative blog post for the visitor, no one would like to visit your site and the result is that you are storing garbage on your blog, nothing more.

Always try to write unique and quality content.

18. Keep Content Length Long

Long content performs better in search engines than any short post.

If you write your blog short post, then your post should be at least 1000 words without any nonsense.

19. Meta Description

This plays an important role in increasing the Click Through Rate (CTR) on your content.

However, Google generally allows writing a meta description of 300 characters.

If you are a WordPress user, you can write good meta descriptions using Yoast SEO.

20.Use Breadcrumb

Google states that

Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

In addition, Breadcrumb helps users know where they are on your site.

21. Promote article

After publishing the article, it is very important to promote it. If you don’t do this then you are making a big mistake. This step is related to off page SEO.

Simply put, promoting your site is called off-page optimization. The main reason for doing this is to attract the attention of users and search engines. If you promote after publishing blog posts, it helps in increasing your blog traffic.

22. Focus on Grammar and Spelling

If you pay attention to grammar and spelling in your content, then it improves your content quality.

Matt Cutts discusses Grammar and Spelling in this video.

If this SEO Tips has proved to be helpful for you, then do not forget to share it!

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