How to Improve Google Rankings of a website?( Complete Guidelines)

Do you want to improve your website ranking?

 . According to a survey, a site that ranks on Google’s first page receives 90% of its traffic.

Today in this article, I will tell you how to do Google Ranking Improvement of the website.

So let’s start…

Improve Google Rankings: 26 Effective Ways


You cannot buy rankings for your website, but there are some strategies that help to get the top rank in Google search. These strategies do not apply only to Google. This also applies to all major search engines.

Publish Unique & Quality Content

Always publish Unique & Quality Content on your blog. Because this is the first and most important step to rank higher in Google search results.

Also, pay attention to the length of the content. This means a lot in search engines. Compared to short content, Long content ranks better in search engines.

But keep in mind one thing, do not write nonsense things to increase the length of your content.

Create High-Quality Backlinks 

Backlinks are one of the Google ranking factors. High-quality backlinks can bring huge changes to your website search engine ranking. It also helps in increasing the Domain Authority.

But buying bad/spammy / or low-quality backlinks can do a lot of damage to your website ranking.

If you want to increase Google ranking for free, always try to create high-quality Backlinks. 100 Quality Backlinks equals 1000 low-quality backlinks.

Improve your Website Loading Speed

Google is using page speed as a ranking factor. If your site takes longer to load, then your site will not be able to get a good rank in Google search results. In addition, visitors also do not like to visit the Slow loading site.

Fast loading affects both website ranking and user experience and ranks well in Google search.

Quick Tips to Fix Website Loading Speed

  • Upgrade to php 7.2
  • Optimize Your Image Size
  • Keep only useful plugins
  • Delete Unwanted Media
  • Minify CSS and JS Files
  • Use a good Cache plugin
  • Redirects Minimize
  • Use a good web host

Apart from this, here is a detailed guide – How to secure your WordPress website for free??

Make Your Site Mobile Friendly

There has been a huge increase in the number of mobile users and it has completely dominated desktop search. This is why Google is using mobile-friendliness as a ranking factor to improve the mobile user experience.

So make sure your site is mobile-friendly. For this, you can use Mobile Testing Tool. It has been developed by Google. If your site is not mobile-friendly, then you need to install a Responsive WordPress theme on your site or you need to talk to your developer.

Also, keep your site design clean and simple. The design of the site creates a good impression on users.

Do on-page SEO well

On-Page SEO is one of the most important parts of SEO. This greatly improves the Google Ranking of your website.

  • Focus on Content Quality
  • Optimize Your Title
  • Try to write the content lengthy
  • Create SEO Friendly URLs for Your Blog Post
  • Do Keyword Research before writing a post
  • Use Long-Tail Keywords for your article.
  • Use Proper name and ALT Tag for your images.
  • Avoid Keyword Stuffing
  • Make Your Site Mobile Friendly
  • Add your focus keyword in the first 100 words
  • Improve Your Site’s Loading Speed
  • Optimize Meta Descriptions
  • Use Proper Heading Tags
  • Write Regularly Fresh and New Posts
  • Fix Broken Links in Your Content
  • Internal Linking करें
  • Use related keywords in the content
  • Use Nofollow Tag for Affiliate Links and Untrusted Links
  • Use Outbound Links
  • Use Social Sharing Buttons
  • Use Modifiers Word ( “2019”, “best”, “guide”, “checklist”, “fast” and “review” ) in your Title
  • Use Images and Video in Your Posts
  • Keep Your Site Clean and Simple


Move your site to HTTPS

HTTPS is also one of the Google ranking factors. When Google ranks a page, it uses HTTPS as ranking factors.

Therefore, to rank higher in Google, migrate your site to HTTPS.

Keyword Research 

Keyword research is very important to get a better rank in Google search results.

If you publish unique and very useful articles on your blog but do not do Keyword Research, then your site will not rank high in Google search results.

Keyword research is not a difficult task. There are many great tools and websites that can help you find the best keywords.

But one thing, if your blog or website is brand new, then use long-tail keywords for your content. Long-tail keywords play an important role in increasing your Google ranking. They are highly targeted. Apart from this, they help in increasing organic traffic to your website.

Benefits of using long-tail keywords:

  • Less competition.
  • Better conversion rates.
  • Improve website search ranking.
  • Improve organic traffic.


Internal Linking 

When you link an old article to your new article, it is called Internal Linking. It has many benefits,

  • The links pass the juice.
  • Page views increase.
  • Reduces the bounce rate.
  • Make your content more informative and user-friendly.
  • Help to crawl your site better.
  • Improve your website SEO.

Internal Linking provides Relevant information to search engines and visitors.

Use External Links in Your Content

This technique makes your content even more useful for visitors. Also, it helps search engines better understand what your content is about.

When you add External Links to your content, you have to keep many things in mind – that site should be related to your site, that site should not be spam, its DA and PA should also be good, etc.

Make Your URLs SEO Friendly

Always create SEO Friendly URL for your blog post. This helps the search engine understand – what your blog post is about.

Try to make your URL short and readable. And use your target keyword in it as well.

Quick Tips for Creating SEO Friendly URLs

  • Make your URL short and readable.
  • Add your target keyword.
  • Remove the stop words.
  • Do not add extra words.

Optimize Your Images

Use the appropriate name and ALT tag for your images. Your images will be able to rank well in search results, as well as increase traffic.

Also, if you use a lot of images on your blog or website,
resize and compress them before uploading them. This reduces your image size and improves the loading speed of your site.

Use images and videos

Use media (video and image) in your content. This makes your content more engaging and useful, and visitors are not bored when reading it.

If you want to keep visitors on your blog for a long time, then you should use images and videos in your articles.

Fix Broken Links

Broken links (404 not found) affect both ranking and user experience. If you have a lot of broken links on your site, Google will reduce the crawling of your site. The search engine (Google) will understand that the website owner does not maintain the site well.

In addition, when visitors visit a site that has a large number of broken links, they do not like to return to that site. has many free Broken Link Checker plugin that helps you to easily fix Broken links on your blog.

Increase the Domain Authority of your site

Domain Authority (DA) is a metric that represents the Reputation of your site. It is developed by Moz. A higher domain authority site gets a good rank in Google search results.

The Domain Authority is created on a scale of 1 to 100. You can check your site on DA MOZ’s free tool, Open Site Explorer.

Quick Tips to Increase Domain Authority

  • Publish Quality Content.
  • On-Page SEO – plays an important role in increasing DA.
  • Internal linking.
  • Build High-quality backlinks.
  • Remove Bad Links
  • Be patient and let your domain grow old.

Buy good web hosting

Good web hosting is very important to increase website ranking and traffic. If you make a mistake in choosing web hosting, it will greatly affect Google’s ranking and traffic. Your website will remain mostly in downtime and your site will load very slowly. I have made a list of some of the best web hostings that you can use.

Use SEO Friendly Framework

Use SEO-friendly themes on your site. SEO friendly theme also plays an important role in improving website ranking.

Since not all WordPress is SEO friendly and their coding is also not good. If you choose the wrong theme for your site, it affects both your loading speed and SEO.

Update your old post

Please update your old post. With this, Google will like your site more and will rank well in search results.

When you update your content, use new images and videos in it. This makes your old post new. After updating the post, ask the search engine (Google) to crawl it again.

Use Cache Plugin

The Cache plugin is a very essential plugin for any WordPress site. The main goal of the Cache plugin is to improve the user experience by improving your website loading speed. This makes your site super fast and reduces the load on your server.

There are lots of Caching plugins available in But  W3 Total Cache is the best plugin among them all which
comes with features like page caching, browser caching, object caching, database caching, and minification. Alternatively, you can use the WP Super Cache plugin.


CDN improves your site performance. It creates a Cache version of your site on its servers and Serves users through the servers that are closest to the user’s locations. This reduces your server load and improves website loading speed.

There are many CDN services available in the market. Currently, I use Cloudflare on my site. This is a very popular CDN service.

Use Nofollow Tag for Affiliate Links and Untrusted Links

Affiliate Links / untrusted/spammy links can harm your website ranking. If you add Affiliate Links and Untrusted Links to your content, rel = “nofollowUse the tag.

For this, you can use the Ultimate Nofollow plugin. This plugin gives you complete control over the rel = “nofollow” tag.

Also, if you use a plugin to manage your Affiliate Links, you can easily set a No-Follow tag for your Affiliate Links.

Share your content on Social Media Sites

In this competitive market, we cannot wait for visitors to come on the blog, we have to deliver our content to them. So share your site as much as you can.

In addition, we can take advantage of social media sites. There are many social networking sites where people spend more of their time.

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn

Create a Sitemap and submit it to Google Search Console

Sitemap helps in crawling your website/blog better.

If you are using Yoast SEO or Jetpack on your site, they allow you to easily create an XML Sitemap.

After creating your sitemap, submit it to Google Search Console.

Publish Daily Fresh and New Posts

Google ranks well on blogs that regularly publish Fresh and New Posts. This increases both Google ranking and blog readers. But your content should be informative and useful. Readers like to read those blogs more and publish content with new and unique ideas every day.

If you publish 4 posts a week, but don’t publish anything the next week, this strategy is worse than publishing two posts a week.

Keep an eye on the latest Google Algorithms

It is very important to keep an eye on Google’s latest algorithms. If you do not pay attention to the latest Google Algorithms, then you will not be able to succeed in blogging. There are many blogs which were getting a lot of traffic from Google search result. But after the Google Algorithms update, their traffic and rankings decreased drastically.


The strategy I told you here will help you improve your Google ranking 100%. But you cannot boost your website ranking overnight. This is a long time process. You have to be patient in this.

But keep in mind one thing Quality content is very important. If you use all these techniques on your site but do not pay attention to the quality content, then all your hard work is useless. Google will not rank your content well in search results.

Which methods do you use to increase your website search ranking? And if I have missed any strategy to increase website ranking, then you can tell me in the comment.

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