Hello, how is your website performing? Have you managed to get maximum results? If you haven’t succeeded in getting the maximum results, you can try our SEO tips for bloggers or online businesses to increase visitors to your WordPress website.
The number of incoming visitors greatly affects the success of your website. For more visitors, your website must appear in search engines. The more liked your website search engines, the more likely you are to get traffic.
Your greatest potential for generating conversions lies here. It is these website visitors who will be the conversion on your website. Do you already know what conversion is?
Conversions are when your website visitors decide to buy or use your services.
So, to increase conversions on your website, there are many ways you can do it. One of them is optimization in terms of SEO. This optimization can. We have presented 17 SEO tips to increase visitors to your WordPress website that you can try easily.
How Is Your Website Found on Search Engines?
Based on a report from Statista, 90.37 % of internet users search through the Google search engine. This is what makes Google the most popular search engine in the world. Not surprisingly, many people are competing to display their websites on this search engine.
You can also display your website on the Google search engine, armed with the SEO tips that we provide. Check out the following 17 SEO blog tips to increase your website visitors.
17 SEO Tips to Increase Your WordPress Website, Visitors
1. Use the Yoast SEO Plugin
How to increase visitors to your WordPress website can be started by structuring each of your posts properly. You can use the free Yoast SEO plugin.
Why Yoast? The Yoast SEO plugin doesn’t just help you add a meta description. This plugin has many features to help style your SEO structure. Some of them are the meta robot configuration, displaying snippet previews, RSS configurations, XML, and .htaccess, and robots.txt editors.
2. Create External and Internal Linking
Internal linking is one of the SEO tips that help increase your website’s SEO score. Try external linking to other pages on your website and make visitors enjoy the flow of content that you have. This method will reduce the bounce rate and make it easier for visitors to view other pages according to the information they are looking for.
If your website is new and doesn’t have a lot of content, you can use links to other blogs or websites that support the information on your website. This method is called External Linking.
Of course, we highly recommend that you only use trusted blog/website references. Why should it be trusted? Google prefers websites that are rich in information and not misleading users. So, the more reliable the information on your website, the better its performance.
3. Increase Website Access Speed
Increasing website speed is the most important factor in SEO. Speed is an aspect that can significantly affect the position of your website on search engines. Imagine if your website appears with a long loading time. Most likely, visitors will immediately leave your website without further ado.
This of course has a bad impact on the conversions and reputation of your website. Let alone increasing the number of subscribers, even visitors who are just looking around can run away and even go to another website.
There are many ways you can do this, for example updating the WordPress version, removing useless plugins, database optimization, and choosing the right theme.
We have presented a review of 25 Ways to Speed Up a WordPress Website. Check that out!
4. Avoid Broken Links
Google has always put quality content first. One indication is that your website is free from broken links.
Broken links can be really annoying. Imagine that you visit a website for information but instead come across the 404 Error page. Disappointing, right? Don’t you want to jump quickly to another website that provides similar information? This is how visitors feel when they find a 404 page on your website.
404 pages can also affect the ranking of your website in the Google search engine. How can? When Google indexes your website pages, they will carry out various kinds of assessments including content and keywords. The existence of a 404 page will make Google give a bad rating, which results in very difficulty appearing for your website on search engines.
To overcome this, you actually don’t need to search one by one manually. You can use Google Webmaster Tools. Install and use this tool to get to any links you need to fix.
5. Put a Snippet in your WordPress
Snippets provide additional rating information and even images about a page on your website. When they type in a keyword and your website appears it will display a rating like an image below.
Installing snippets like the picture above can be done with the help of the plugin ” All In One Schema.org Rich Snippets “. You just need to install and customize the snippet you want to appear.
Installing a Rich Snippet can make your website look more unique when compared to other search results on search engines. This appearance can affect increasing the quality of visitors coming to your website. How can that be? This is because visitors see additional relevant information about your website first on a search engine page. In the long run, their level of trust in your service website will increase even more rapidly. Not only that, but your SEO performance on the Google search engine will also increase.
6. Image Optimization on the WordPress Website
Apart from text content, image content on the website also needs to appear with a quality resolution. Using clear and attractive images not only beautifies your website but makes your visitors feel more at home and comfortable on your website. It also helps us reduce the bounce rate. However, you have to be careful, don’t let the images weigh up the website and even increase the load of your website.
Before you upload images in each post, make it a habit to resize them first. Next, fill in the image description and make sure you fill in the Alt text. If you already have lots of images on your website and want to do image optimization, take advantage of several plugins such as WP-Smush.it, WP Optimizer, Responsive Image, SEO Friendly Image, and many others.
7. Quality Content on the WordPress Website
Content is king. These are the main rules if you want to be successful in the online world. Whatever you want to do, content should always be number one.
Google really likes websites with quality content. You can see for yourself, the search results that appear in the top rankings must have good content and are relevant to keywords. Suppose a customer types the keyword ” free domain ” into Google. If your website has good content compared to other entries in search engines, it is your website that will be recommended by Google in the first rankings and not others.
Content is not the only thing that needs to be optimized for your website to perform well in search engines. There are many other things you need to pay attention to increase your ranking in search engines.
8. Choose the Right Keywords
Always consider keywords before you create content. You can take advantage of the help of tools such as Keyword Planner and KeywordTool.io to find relevant keywords related to the searches that most internet users do.
Interestingly, this tool is even available free of charge for you. Next, you only need to enter keywords in the relevant content. Using the right keywords can increase the number of visitors visiting your website!
Backlinks can help increase traffic and customer trust in your website. The more pages on your website are recommended by other blogs and websites, of course, your website will be more well known. This popularity will later be used as one of Google’s benchmarks in displaying your website on the first page.
To get backlinks from other websites, first of all, you must have good content and provide benefits to many people first. If you meet these criteria, chances are that other blog/website owners are interested in posting content and backlinks to your website on their website.
In addition, you can network with other websites that have a similar topic to yours. The similarity in the theme or topic of the website, plus the proximity of the relationship factor, can encourage other website owners to be interested in displaying the content you have. There are many ways you can do to start a good relationship, for example commenting on their social media posts, discussing blog posts, or contacting them personally.
10. Add a Client Review Section to Your Website
Client reviews are one aspect that needs to be added to your WordPress website. Good impressions from customer reviews and comments can help convey a positive image of your service in the eyes of potential customers.
A positive image can help increase the amount of traffic coming to your website and influence them to use your product/service. Therefore, you need to collect as many positive reviews as possible, but still, need to present them naturally.
Why natural? Made-up reviews (you may have seen them on the internet too many times) will actually worsen the image of your service. Even worse, your website might be considered a scam site by Google! Of course, you don’t want this to happen, do you?
11. Avoid Duplicate Content
Duplicate content means that there are two or more website/blog pages that have the same title or meta description on a website. The problem is, duplicate content will make it difficult for Google to determine which pages to index.
Not only that, but duplicate content can also occur when two different websites have the same content. Therefore, we strongly do not recommend that you copy and paste from any blog or website.
You can avoid duplicate content when you start creating your articles. It is not recommended that you use the same title and meta description. Suppose you have many products and they are sorted by price and the same page as the following example.
Add code like the below <head> so that Google is not confused and can determine the main page that you want to index.
<link rel = "canonical" href = "your page link" />
12. Take advantage of Google Analytics and Google Webmaster Tools
Google Analytics is a ‘data warehouse’ of traffic coming to your website. You can use this data to analyze the performance of your website in detail. Install the code on the website and you will see the number of visits, the origin of the visit, to which pages are frequently accessed by users.
Meanwhile, Google Webmaster Tools can help with many aspects of website management related to Google SEO, for example checking the number of backlinks, the number of users searching for your website on search engines to checking your website when a broken link occurs.
Armed with these two tools, you can do more optimal SEO optimization. You can make detailed information from Google Analytics as a benchmark for website performance. For example, have the number of visits been sufficient to satisfy you? Then, is the source of visitor traffic what you expect? After getting definite data, you can determine what steps you need to take next.
Then, use Google Webmaster Tools for advanced optimization of your website. This tool will provide suggestions for any part of your website that requires optimization. Follow the suggestions and see how your website performs in the Google search engine!
13. Add robot.txt to your website
Every website registered using Google Webmaster Tools will be crawled by Google bots. Google bot will store any files about your website in the database. This can harm you, especially if the website config file stored in Google’s database is used by irresponsible parties to hack your website.
Using robot.txt, you can determine which files Google Bot can search and which files are not allowed. We highly recommend that you add this file to your root directory. Robot.txt will help your website pages be indexed by Google. The higher your ranking, the faster more visitors will enter your website.
You can copy the code below to create your own Robot.txt file.
User-Agent: * Allow: / wp-content / uploads / Disallow: / wp-content / plugins / Disallow: /readme.html
- User-Agent – Addresses all search engines.
- Allow – Allow Google Bot to search for pages.
- Disallow – Forbids Google Bot from browsing certain pages.
14. Add Videos Related to Products and Services
When visitors are on your WordPress website, present interesting content such as product introduction videos and the benefits of using the services you offer. Videos can help explain things more easily to potential customers.
As an example, take a look at what we’ve done. Niagahoster has BitNinja’s security features, and we added video content to provide more explanation to website visitors. You don’t have to worry about this video will slow down the load of the website. Take advantage of the embed facility from Youtube to save bandwidth and speed up the loading of your website. In fact, you can also upload videos directly to your website. However, this method is even less efficient, especially for the disk space and the loading speed of your website.
Use videos to increase the trust of potential buyers and lower the bounce rate of your WordPress website!
15. Use SSL on Your Website
The existence of SSL / HTTPS facilities increases the security aspects of your website. All forms of online transactions and customer data are more secure with SSL / HTTPS. Besides being able to guarantee user security when accessing your website, this facility seems to be liked by Google as well. The Google search engine prioritizes SSL-enabled websites to appear on the first page.
make your website more reliable and increase the security of the website. Google also prefers websites with secure access using HTTPS. Various online transactions on the website are safer and will indirectly attract visitors, of course, SSL can be installed on your website via cPanel, the choice of SSL type can be tailored to your needs.
[ecko_alert color = “gray”] SSL / HTTPS facilities are quite easy to get. Usually, the hosting provider company provides this service for a fee. However, nowadays you can even get SSL / HTTPS for free. Installation is also easy, you only need to access your website cPanel and the SSL option is already available there. For further assistance, you can contact your hosting services, technical support team. [/ Ecko_alert]
16. Take advantage of the Meta Description
Search results will appear on the screen as soon as you type keywords into Google. In this section, a compelling paragraph of description – or often called a meta description – can lure users to visit your website. In fact, it can increase website traffic beyond the first ranking website in search engines!
We highly recommend using a full description to describe a page. But remember, this description must always be relevant to the content you have. The more relevant & quality meta description your content is, (indicated by the presence of related keywords), the more likely it is that your website will appear in the first rank of Google.
17. Social Sharing Plugins to Attract Users from Social Media
Make it easy for your website visitors when they want to share their favorite content or pages via social media. As you already know, social media is one of the potential sources to increase your website traffic. Especially if your content is useful and needed by many people, be prepared to get high traffic. Well, to help them, you can install the Social Sharing plugin.
One that is widely used on the WordPress website is the Floating Social Bar plugin. In addition, you also need to “introduce” your blog content on social media accounts. Sharing is of course not enough. You also need to put a link to your website to increase traffic.
Have you implemented the SEO tips that we provide on your own website? Try it now, and see the maximum results!
If you have tips and other ways, you can share them in the comments column. Don’t forget to subscribe to get the latest information about SEO 🙂