Getting to the top of the Google search results is the goal of all website and blog owners. The higher the ranking in Google search results, the more website traffic you get. For online store website owners, high traffic means that more visitors can be converted into leads or consumers. For bloggers, high traffic means they can sign up for Google AdSense or become an endorser.
This goal cannot be achieved by simply releasing a lot of content without optimization. Because the pages of your website cannot rise to the top of the search results by themselves. It takes a variety of effective SEO techniques so that your website ranks up in Google search results.
This article will guide you through implementing SEO techniques based on the latest algorithm update from Google. SEO techniques always change according to Google algorithm updates. If 10 years ago a 300-word article stuffed with keywords ( keyword stuffing ) was able to rank at the top of Google, now such SEO techniques are no longer valid. Google is always updating its algorithm to provide the best search results to its users. Search results that are able to answer the searcher’s question completely.
Here are 15 of the latest SEO techniques to increase your website rankings and traffic:
Best SEO Techniques to Increase Website Ranking and Traffic
1. Install Yoast SEO Plugin
Installing the Yoast SEO plugin is a wise move to start a long SEO optimization suite. Yoast SEO provides various features to improve the SEO quality of your website.
Some of the main features of Yoast SEO are changing the title tag and meta description, submitting the XML Sitemap, changing the permalinks, verifying Google Webmaster Tools, and analyzing your content. Content analysis is the most interesting feature of Yoast SEO. This feature will remind you if any of your content is not in accordance with the correct SEO rules.
As you can see in the image above, Yoast SEO provides analysis for the use of subheadings, sentence length, and article length. You don’t need to check the completeness of the content manually so that the process of implementing SEO techniques in content can be completed more quickly.
2. Add a Website in Google Search Console
Google Search Console (previously known as Google Webmaster Tools) is a free platform for website owners to monitor how websites are performing in Google’s organic realm. Google Search Console allows you to find out which domains provide links to your website (referring domains), the performance of the website on mobile devices, to the analysis of the website pages with the highest traffic.
Here’s how to add a website to Google Search Console:
- Google Account Login
- Open Webmaster Tools
- Click Add Property
- Select “Website”
- Select “Website” from the drop-down menu and enter your website URL. Make sure that you enter the URL that is exactly the same as the URL that appears in the browser.
- Click “Continue”
- Select How to Verify
Google Search Console provides several ways to verify your website, from uploading HTML files, domain name providers, HTML tags, or Google Analytics tracking code. Choose the one you want.
- Add Domain Separately
If your website supports http: // and https: // versions, add them separately.
3. Create a Sitemap
A sitemap is a list of all website pages that can be accessed by visitors and search engines. With a sitemap, your website will be easier for search engines to find and indexed faster. The sitemap will also notify search engines when there is a structural change on the website. Creating a sitemap includes basic SEO techniques but is very important.
There are two types of sitemaps, namely XML sitemaps, and HTML sitemaps. An XML sitemap is a sitemap that is accessed by search engines, while an HTML sitemap is one that is accessed by visitors.
4. Install Google Analytics
Apart from installing Google Search Console, you also need to install Google Analytics. Google Search Console and Google Analytics have different functions. The main function of Google Search Console is to check website performance in search results, while the main function of Google Analytics is to identify the behavior of website visitors.
With Google Analytics, you can find out the movement of visitors from the first page they visit what page they close your website. In addition, Google Analytics will also help you find out which pages generate the most conversions and which ones are less than optimal.
Follow the guide on How to Install Google Analytics on WordPress to install Google Analytics on your website.
5. Increase Website Speed
One of the things that website visitors hate the most is slow loading. Loading a long website makes website visitors annoyed and ends up looking for other websites that can provide information more quickly.
No matter how good the content you create, website visitors have no tolerance for slow loading. According to Google, 53 percent of internet users leave a website that takes longer than 3 seconds to load. In addition, 79 percent of people who are disappointed with old loading websites say they will not return to the website again. Increasing website speed is an SEO On Page technique that must be done in the world of SEO.
6. Keyword research
Having not enough keyword research before creating content is a fatal mistake for website and blog owners. Keyword research will help you find relevant keywords for your readers. There are five keyword research indicators that you need to pay attention to, namely search volume, keyword difficulty level, keyword suggestions, SERP, and search intent.
First, search volume is the number of searches for a keyword in a certain period of time. Second, the difficulty level of keywords shows the difficulty level of a keyword to be on the first page of search results.
Third, keyword suggestions are a collection of keywords related to the keywords you are researching. Fourth, SERP or Search Engine Result Page shows the pages that are in the top 10 rankings in the search results for the keywords you research. Finally, the search intent is the intent the searcher wants for a keyword. One keyword can have more than one interpretation and Google prioritizes the interpretation according to what the searcher wants.
7. Target Long Tail Keywords
There are two types of keywords based on the number of words in them, namely short tail keywords and long tail keywords. Short tail keywords are keywords that consist of one or two words such as “create a blog” and “create a website”
On the other hand, long tail keywords are keywords that consist of three or more words such as ” how to create a blog with WordPress ” and ” how to create a blog with Blogger “. The search volume for long tail keywords tends to be smaller than short tail keywords. However, long tail keywords are more effective at bringing in traffic. According to Neil Patel, long tail keywords bring 70 percent higher traffic than short tail keywords.
8. Create Complete and Interesting Content
When people search for a keyword in a search engine, they want a complete answer that can solve the problem they are facing. Google also realized the needs of its users and began to prioritize complete content to occupy the top positions in search results.
You can add illustrations, infographics, or videos to complete the article. Visual media will help readers to understand the content of your article easily. If they are satisfied with your complete content, it is not impossible that they will share the content on social media.
9. Image Optimization
Adding images to your website/blog content is a great step so that visitors don’t get bored with text. Apart from that, images can also help visitors to understand your content. However, you also need to optimize the images you upload so they don’t slow down the loading of your website or blog.
10. Maximize Internal Links
Apart from backlinks (external links), internal links also play an important role in SEO optimization. Internal links are links from one page to another on the same website.
Internal links help search engines understand the context and relationships between the pages on the website. Google prioritizes websites whose content is interconnected and you can show the relationship between the content through internal links.
Internal links indirectly also help increase the time visitors spend on your website/blog. With internal links, visitors will find it easier to move to other pages on the website to read content related to previous content. The more internal links that visitors click on, the more pages they visit on the website. This means the more time they spend on your website.
11. Guest Post
Guest post is writing articles not to be published on their own blog but on other people’s blogs/websites. In the article, there is a link that leads to your blog/website. This method is quite effective for getting quality backlinks.
In order to generate quality backlinks, you need to carefully choose the website that will publish your guest post. Choose a website or blog whose quality is much better than yours, both in terms of traffic and domain rating. You can work with influencer bloggers or online media to do guest posts. SEO techniques with backlinks are a basic SEO strategy that can be relied on to date.
12. Post on Medium
Social media is not the only platform that you can use to share website/blog content. Another platform that you deserve to take advantage of is Medium. Medium is a community journalism platform with 60 million readers every month.
The medium allows you to republish your website content on its platform and provide a canonical link. Canonical links serve to tell search engines that two identical content is the same URL so that it will not damage your website’s SEO reputation.
Apart from the import feature, you can also publish new content related to your website on Medium and put a link to one of the contents on your blog. Even though it only contributes to no-follow links, the second way is still worth trying to promote your blog or website.
13. Check Links
Try to look at the articles that you have published one by one. Almost all of these articles likely contain links/links, both internal links and external links. Your initial intention to place these links is to make it easier for website visitors to move from one page to another or to access sources of information from other websites.
Unfortunately, sometimes these links expire. Expired links will redirect visitors to inappropriate pages or even 404 error pages. This can reduce the quality of the visitor’s experience.
Therefore, you need to do regular link checks so that visitors are always directed to the correct page.
14. Meta Tags Optimization
When you do a search on Google, you will see search results like the one below:
After writing content consisting of thousands of words, only a fraction of it will appear in the search results. The search results only show meta tags consisting of the title tag and meta description as shown above.
First, the title tag is the title of your article that appears in search results. The title of the article should not be too long as Google will cut it and adjust it according to its standards. Second, the meta description is a short text that contains a summary of your content in search results. This text is located directly below the article title and URL. Meta description usually consists of 110 to 120 characters.
Your challenge is to be able to make the title as attractive as possible without exceeding the limits set by Google. In addition, you must also be able to summarize the entire content of the article into 110 to 120 characters.
15. Update Old Content
Consistently creating new content for your website or blog is indeed a good step. However, that doesn’t mean you can ignore the old content that you have published. It could be that the content is a source of traffic that is no less than new content.
There may be a lot of old content whose performance can still be improved. Before optimizing old content, you need to do an evaluation to determine which content has the potential to generate traffic.
You can do this evaluation using the help of Google Search Console. Through Google Search Console, you can find out the performance of each website page in search results.
Find content that gets high impressions with a low CTR. This condition indicates that the content has appeared in search results, but not many people have opened/clicked on the content. Usually, this is caused by a lack of keywords that match the searcher’s intent.
To check the performance per website page in Google Search Console, follow these steps:
– Open the Performance tab
– Click Pages
– Select the website page you want to see its performance on
– Then click the “Queries” tab
– After that, keywords will appear that generate impressions for that page.
Based on the report from Queries, you can complete the information in the article using keywords that generate impressions for the page. That way the possibility of these website pages appearing on various keywords is greater. Your articles will be richer in the information that matches what people are looking for in search engines.
Implementing a series of SEO techniques does take a lot of time. It takes patience and consistency to get satisfying results from the 15 SEO techniques above. So prepare your energies to go through the long process of this latest SEO technique. Good luck with the SEO techniques above!