Top 11 Google Ranking Factors (2021 Edition)

Did you know that there are more than 200 factors that affect the ranking of websites on Google? That’s why the competition on Google’s first page is so tight. Google deliberately has many assessment factors in order to be fair and prevent manipulation.

But luckily, you don’t have to meet all those Google Ranking factors to get the first rank. Because 200 factors Google Ranking is not all the same weight.

So, you better just focus your SEO strategy on the main factors that most influence Google’s judgment, namely:

  1. Content Quality
  2. Backlinks
  3. Search Intent
  4. Website Speed
  5. Mobile Friendly
  6. Domain Authority
  7. Keyword Optimization
  8. Website Structure
  9. Website Security
  10. User Experience
  11. Relevant Business Information

Oh yes, before we explain the Google Ranking factor above, it’s a good idea to read the Latest SEO Learning → for Beginners (Update 2021). So you understand how Google works and don’t get confused with the terms we’ll use in this article.

Top 11 Google Ranking Factors

Google’s algorithms are always updated and improved. So the main Google Ranking factors below may also change at any time.

For now, these 11 factors are indeed the main ones. However, if there are any changes in the future, we will update this article as soon as possible.

1. Content Quality

In 1996, Microsoft founder Bill Gates once said,” Content is King.” And 24 years later, his words are still happening. In Google’s eyes, content is king to be prioritized.

High-quality content ranks highly in Google search results. So important, if the website meets most factors in this article but the content is original, the website will still not get ranked one.

cruel? Not really.

Because this content quality factor can be said to be closely related to Google’s mission. Google was created with the aim of providing information that is useful and accessible to everyone. If the content is original, then it will not be useful, right?

Therefore, when you create content, pay attention to some of these things:

Completeness of Content

You don’t need to write a long content because there are no standard rules about the number of words. Some require a minimum of 2,500 words, some are 1,890 words. One thing is certain, however: that complete content addresses the topic in depth.

For example, people search with the keyword “list of best movies.” It’s obvious that he wants to know what are the best movies ever made, right?

Still with the same example. In order to complete the content, try not only to provide a list of movies but also other information related to each movie.

Starting from who the director is, the cast list, budget, box office opinions, awards won, your short review and so on.

In addition, if other websites only provide a list of 10 or 15 movies, you can give 20, 25, or any number of movies of origin more. This way, your content is more complete and immersive than competitor websites.

Updated Content

Google Ranking factor this one actually depends on the website and keywords searched.

For example, your website is a news website. This means that the content you load is news that must always be updated.

For example, update the number of accident victims, score matches in certain minutes, and so on. So that the searcher always gets the latest news every time he searches with those keywords.

However, it’s different if the type of content you’re looking for isn’t news, it’s a guide or a list of recommendations. For example, “how to wear a tie.”

Well, as you know, the shape of the tie does not change much and the way to wear it is also the same since long ago. So a guide from any year can adorn the top of Google.

The same applies to recommended or listicle content. For example the keyword “best fan.” Google knows that fan companies don’t release new products every day. So the recommendations from a few months/years ago are equally good.

Content Accuracy

Make what content long, latest, but turned out to be misleading / hoax sheer. Just imagine there are users who are looking for the “first president of Indonesia” and who appears is Atta Halilintar. It could be that the user leaves Google and runs to another search engine.

Especially if the keyword being searched relates to people’s lives, such as “dose of lansoprazole.” If Google misrepresented the dosage correctly, it could be that the user overdosed or did not recover from the disease.

Therefore, you should create content that contains facts and do not try to deceive Google or users. Because Google uses advanced algorithms such as knowledge graph and SEO Database to detect misleading content in its search results.

Content Structure

Not a few website owners underestimate the structure of the content on their websites. In fact, visitors will be sick of cluttered content because they can’t get the info they’re looking for easily. This way, the content is just as useless and useless to visitors.

So, when you create content it is mandatory to pay attention to its structure. Generally, articles are divided into three parts: opening, content, and conclusion.

Do not let you go back and forth to include the discussion in each section, yes. Because it will really make your visitors confused.

In addition, you can use headings and subheadings (H2, H3, H4, and so on) if the discussion points are still the same.

Don’t forget to also make use of bullet points if you explain several things at once. Moreover, bullets point can also increase your chances of being shown in the featured snippet as below, you know:

Contoh mendapatkan ranking google dan featured snippet karena bullet point

Backlinks are links that are posted on other websites that lead to your own website. The more backlinks, the more your website is considered important, useful, and trustworthy.

Because, other websites do not hesitate to make you as a role model. Even if you’re a competitor. This is why backlinks are one of the main factors of Google Ranking.

However, you should be careful with backlinks. Like content, backlinks must also be of high quality. So, you can’t just accept backlinks from websites that are original.

Your backlinks must be relevant and come from a trusted website with stable traffic. It’s okay to have a small number of backlinks, as long as they’re quality. Instead of backlinks from obscure websites that don’t connect at all.

If you want to know how to find quality backlinks, we have written a guide in → How to Get Quality Backlinks for Websites.

3. Search Intent

In short, search intent is what these users are actually looking for on Google. If the user is looking for “catfish livestock tips” means he is looking for tips / guides how to catfish cattle are good and correct. Instead of looking about the history and origins of why catfish cattle exist in Indonesia.

Or when a user searches for “buy an imported cat” means he or she is looking for a website that sells imported cats because he wants to buy them. Instead of finding a way to smuggle imported cats from abroad.

If it’s misguided, Google won’t give you the top spot. Because, your content is useless and does not meet the needs of users.

Therefore, every time you want to create content, make sure the discussion is in accordance with the user’s search intent. To find out, you can do keyword research first.

4. Website Speed

Who is not as upset when clicking on a website in Google search results, but the website does not open? In fact, the user wants to get an answer immediately because he intends to impress crush with a crap appeal from Google.

Well, Google understands this very well. Google is aware that people want to get information fast and don’t want to linger to see the loading icon spin. So, Google will prioritize fast websites in its search results.

5. Mobile Friendly

Nowadays, smartphones are an integral aspect of modern human life. In fact, 52.2% of the website traffic comes from mobile devices.

So, it is not a surprise that in 2018, Google implemented a new algorithm, namely Google Mobile First Index. The algorithm prioritizes website performance on mobile devices rather than on computers.

That is, a website that is heavy open and has a messy look when accessed via smartphone, the ranking will be freefall. In fact, you can even say goodbye to page one of Google.

Therefore, make your website friendly for smartphones by applying → How to Make a Mobile Friendly Website in 11 Steps

6. Domain Authority

It can be said that Domain Authority (DA) is Google’s way of assessing the reputation and expertise of a website on the topic discussed. In other words, the higher the value (0 – 100), the more Google believes that you are indeed an expert on the topic and can provide quality content.

As a result, websites with high scores are also likely to be higher in search results. Similar to when in schools where students get good grades, it is more possible to get the top 10 rankings.

Then, how to increase the value of this DA? Good question! You can find the full answer in → How to Check DA PA Blog & How to Improve It

Oh yes, to see the DA value of the website you can use tools like Ahrefs or Moz.

7. Keyword Optimization

People search for something on Google using certain keywords. So it is common that keywords become a factor that affects the ranking of websites on Google. Therefore, you should make sure that the published content is optimized for keywords.

This keyword optimization is also known as On Page SEO. Where you don’t just include keywords in your content. But also on meta description, images, title tags, and many others.

Take it easy, it’s not hard to do it, really. Just follow the complete guide in → 15 Steps of On Page SEO Optimization for Websites and Blogs.

8. Website Structure

In addition to the content structure that has been discussed above, the structure of the website turned out to be also a major factor of Google Ranking, you know.

Why is that? Because, the neat structure makes it easy for Googlebot to index on your website.

In short, Googlebot is the web crawler responsible for inserting your website into Google’s database. So your website will appear in search results when users search for a specific keyword on Google. Well, this process is called indexing.

From the explanation above you can see that the indexing process is very important. So, don’t let Googlebot have any trouble doing its job on your website. Who’s not sick of getting his job complicated?

9. Website Security

Cybercrime is rampant day by day. In fact, there are about 90 thousand hacker attacks on WordPress every minute, you know.

So, no wonder that Google makes security as a factor that affects the ranking of websites since 2014 ago. Google doesn’t want to show unsafe websites in the top position because it’s the same as telling users to get into crocodile cages.

10. User Experience

User experience (UX) is how visitors interact with your website. Do visitors find it difficult when looking for what they need? Or did the interaction go smoothly and they easily found it?

Well, you can guess that websites with poor UX will not prioritize Google at the top of search results. Because, the website makes it difficult for visitors and makes them frustrated.

Then, how can Google know which websites with good UX and bad ones? Do users report it to Google?

No, it’s not like that. Instead, Google uses a sophisticated artificial intelligence (AI) called RankBrain.

RankBrain is assessing your website’s UX based on three factors:

  • CTR
    CTR(click-through-rate)is a percentage of how many people click on your website in Google search results. For example, let’s say your website appears on Google 1000 times with the keyword “kitten”, but only in search clicks 100 times. Well, that means your CTR is 10%.
    Google considers high CTR to be a sign that the website is relevant and solutive to searchers.
  • Bounce Rate
    In short, bounce rate is the percentage of people who leave your website immediately after opening a page without having any interaction. Just clicking on a menu or a single link is not. Well, in contrast to CTR, a high bounce rate actually shows a bad thing.The higher your bounce rate percentage means that the quality of the content on the page is very low. Either because it doesn’t match the search intent, not update, mislead, or any other reason.
    If that’s the case, Google won’t give you the top spot because your website is useless and
    irrelevant. Therefore, lower the bounce rate on your website by following the guidelines in → 7 Ways to Lower Bounce Rate on Websites and Blogs
  • Dwell Time
    Dwell time is how much time visitors spend on your website after clicking on it from Google search results. The higher the dwell time, the better. Yup, dwell time is almost similar to the bounce rate above.The difference is, bounce rate focuses on one page only, while dwell time throughout your website. To increase dwell time, you can change the website to be more user friendly.

11. Clear and Consistent Business Information

This latest Google Ranking factor applies specifically to those of you who have an online business. Google ranks the brands it considers most credible, trustworthy, and relevant in its search results.

So, the clearer and more consistent information related to your business on the internet, the more Google will prioritize it.

This Google Ranking Factor is also called Local SEO and there are at least three things you should pay attention to:

  • The same name, full address, and phone number as they appear in different places;
  • Sign up and complete a profile on Google My Business;
  • Have consumer reviews on Google and other review websites;

In addition to the three things above, there are actually other steps if you want to maximize your business in Google search results.

Common FAQ

What are the top three ranking factors for Google?

First, Google ranks pages according to their relevance to the query typed in by the user. Relevance is judged primarily on its ability to satisfy what a person is searching for and shown through scoring over 200 different factors, many of which involve gauging how well a page can meet the mindset or intent of the person searching.

Second, Google analyzes and ranks specific websites based upon website design quality, content quality (engagement), competitor’s links (referring traffic), and rank history. Factors are continually evaluated as they dynamically impact search engine rankings.

Third, Google includes signals from social media sites such as Facebook shares of blog posts discussing content on the topic(s) that reflect people who think highly about blog post authors’ attention to detail, thorough testing procedures, credible sources used in research and presentation, and the expertise of authors.

What determines your Google ranking?

Google ranks websites on a scale of 1-10, where 10 is the best and 1 is the worst. Google looks at factors such as relevance to search terms, traffic, reputation for trustworthiness, and so forth. The more popular your website becomes with users, the better it will rank in their search engine results pages (SERPs). To get started ranking better in Google you can work through this list: -Pick keywords that are relevant to your business or blog’s content; -Include keywords throughout your content; -Link internally within your site using keyword-rich anchor text; and finally make sure to link externally from other sites linking back to you.

What are the Major Changes with Google Ranking Factors in 2021

The major changes with Google Ranking Factors in 2021 are that backlinks will be less important. The reason for this is because Google has been penalizing sites that have too many links from the same domain. This was done to discourage a practice called “link schemes.” For example, if you were to post on your site and then link back to your own site repeatedly, it would likely result in being caught by Google’s spam filters and penalized. In order to avoid penalties, it’s best not to engage in any type of link scheme or over-optimize for search engines like this. So what can you do instead? You can start building relationships with other bloggers who may want cross-promotional opportunities or guest posts on each others’ blogs. Write interesting blog posts, share them on social media, and then link to your site in the bio section of those channels. When you start getting traffic from building relationships with other bloggers, they will be inclined to want to write for your website because it’s well-linked and already has a lot of attention.

Immediately Focus Your SEO Strategy According to the Google Ranking Factor above!

After reading this article, are you so wondering:: “Actually SEO is to please Google or users, anyway?”

The answer, to please both.

Yup, Google and its users need to be happy for your website to be on top.

That said, you’ll still have to prioritize your users. why? Remember the purpose Google created: to provide information that is useful and accessible to everyone.

Sounds hard? perhaps. But take it easy, all the effort, time, and energy you expend will pay off sweetly at the end.

In fact, it’s no exaggeration to say that getting the number one position on Google is like finding a genie in a bottle that can grant all requests.

You want a famous website? can! Want a bestselling online business? Of course you can! Want hundreds of millions of AdSense revenue? Clearly it can!

Therefore, immediately focus your SEO strategy according to the 11 factors of Google Ranking from now on.

If you have any questions, there’s no need to be shy about leaving them in the comments section below. We will be happy to answer. Good luck with your SEO strategy, yes!

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