What is Bounce Rate? 7 ways to reduce the bounce rate of the website

Having enough visitors to the website means that everything on your blog is going well, but that’s not the case. You may be getting the desired number of visitors to your site, but that’s not the end of the story. Bounce Rate is one of the ways to consider whether a website is working properly or not. Looking at the bounce rate of the website can give a clear idea of ​​how the site is doing and how it will do in the future. Let’s first know what is the bounce rate?

What is Bounce Rate?

Bounce rate is a metric of Google Analytics. Before we understand bounce rate we need to understand what is bounce?

When a visitor enters your website and does not engage in any kind of engagement with your website while he is on that page, that is, he does not click on any button, does not click on any page link, does not click on menu, Comes out of your website directly without visiting any other page. Then Google Analytics server does not get any trigger from that visitor. As a result of bouncing visitors in this way, only one page visit count in analytics. This is called bounce.

So what is the bounce rate?

Suppose the total number of visitors to the home page of your website within a specified period of time (say 7 days) is 100, out of which 30 have already left the home page, have not visited any other page of your site. Then now your home page will bounce –

Bounce rate Formula

That means the bounce rate of that website is 30%. Below is a screenshot of the bouncer, which you can find out with the Google Analytics tool.

Bounce rate in google analytics

image Credit : Kinsta.com

What is the standard bounce rate%?

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Personally, I think a 30% bounce rate is tolerable for any website. I think even 40-55% bounce rate and average calculation. However, if the bounce rate of the site is more than 80%, it is a matter of concern. And you should work on it seriously.

What are the problems if the bounce rate is high?

Lets think about a basic question, what kind of problem can occur if the bounce rate of the site is high? Think something very simple. Google always wants to show the most relevant results in search queries. By the way, if the bounce rate of your website is 80% now, it means that most of the visitors enter your site and leave immediately. That means he did not get the desired result. Google then realizes that your webpage is not up to the mark for this search query. Then Google will leave your website behind in the search results and give place to other websites.

Again, if the opposite is true, that is, if the bounce rate is 30%, then the visitor enters that page and is visiting some more pages. Then Google understands that the visitor has found the desired result. This means that search engines are able to understand that this result is relevant for search queries.

Here are 7 things you can do to reduce your website’s bounce rate

  •  Loading speed: Loading speed plays a special role in increasing the bounce rate of a website. We already know that if a website is not loaded in 3 seconds, 30% of visitors leave without visiting that page. In other words, if you want to reduce the bounce rate of the website, you have to bring the loading speed of the website below 3 seconds at the beginning.
  • User experience: User experience is very important for any website. The design of the whole site must be user friendly. So that a visitor can navigate the webpage without any hassle. If the user interface is bad for any reason, the visitor will not stay on that page for a long time, which will increase your bounce rate.
  • Not using irrelevant keywords: There was a time when the site could be ranked with relevant keywords using the Black Hat technique. It still goes, but you have to be careful. Suppose you are working on a blog related to online marketing, you have heard from someone that it is possible to make a good profit by selling health related products. Then if you post health related content on your online marketing related blog then the chances of getting hit are 100%. Because visitors will come to your blog to learn about online marketing and see articles about health, visitors are more likely to bounce back. As a result, your bounce rate is likely to increase.
  • Be careful about writing content:Those of us who work with online and SEO are very familiar with the term “Content is King” that content plays an important role throughout the website. If the content of your site is good, even if the design quality is of fair quality, the visitors will stay on the site.

    So be careful when writing content. Avoiding difficult and incomprehensible words should be written in a simple way. Otherwise, the visitor may get annoyed after reading the post. As a result, the binary rate of the site is likely to increase.

  • Internal linking :Internal linking is one of the ways to keep visitors stuck on the site for a long time. Let’s say you have 4 posts in the SEO category on your website.

    >Basic SEO

    Now you have internally linked other posts such as outreach, guest post and backlink posts in Relevant Way in Basic SEO article. As a result, visitors will be interested in basic SEO as well as other things, click on the link and spend more time on the site.

  • Do not use additional ads (say no to pop up ads)

    The advertising thing is always annoying. You ask yourself. How do you like to see ads? Of course the answer would be annoying. There are many  type of ads start from headers, footers, post soundbars and advertise on the site 2-3 inches apart. Which is annoying for the visitor. The less ads you use on the website, the better it would be good for you.

  • Arrange for visitors to participateEither way, the chances of increasing the bounce rate of the site are reduced by arranging for the participation of visitors to the website. It can be done by through various polls / surveys. Visitor participation can also be increased by introducing comment options on the site.

    Since you have finally read the article, I hope you enjoyed the article on how to reduce the bounce rate of a website. If you have any questions in this regard, you can let us know in the comment box. I will try to answer every comment inshaAllah.

    Thanks everyone. Stay well


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