Speed is important for any website. This is a Google ranking factor. Fast-loading websites rank well in SERPs and provide a better User Experience.
Do you want to improve the loading speed of your WordPress blog?
Loading time is very important for any blog or website. If your site takes longer to load, then the visitor will exit your site immediately. Besides, Google uses page speed as a ranking factor, If a website or blog that is super speedy receives a good rank in the search result.
Today in this article I will tell you how to increase the loading speed of WordPress Website Blog.
Why Website Loading Speed is important?
Website speed can make any site successful or submerge. This greatly affects your traffic, page views, conversions, sales, and site reputation. And as I already said Page speed is a Google ranking factor. When Google ranks a page, it uses a lot of factors, page speed is one of them.
If your website loads fast, it will rank top in the search engine. Because Google likes fast loading sites more. As a result, when your site will rank well in the search engine, then obviously your website traffic will increase.
Fixing the loading speed of a WordPress website not only increases your website traffic and ranking but also provides a good user experience to your visitors. A good user experience increases the number of visitors to your site and helps in becoming a reputed brand.
What Causes a WordPress Website Slow
When you check the speed of your site, it suggests you fix a lot of things. Some of them are technical things that most bloggers do not understand.
Here I am going to tell you about some reasons that slow down your website:
Webhosting – If you do not choose the right host for your site, it greatly affects your site load time.
Caching – If your site is not able to create a cache in a good way, then your site may slow down.
Page Size – This problem is mostly caused by the image. When you publish your page without optimizing the image, your page size increases and causes your site to slow down.
External Script – This problem is usually caused by ads, fonts loaders, etc, and badly affects your site performance.
You should do these 2 things before increasing the website loading speed
If you are ready to increase the loading speed of your WordPress site, then the first thing you need to do is:
PageSpeed Insights – PageSpeed Insights is a very good speed testing tool made by Google. With the help of this, you can check the speed of your website and can detect Errors.
All you have to do is visit the Pagespeed insights site and enter your blog URL and click on the Analyze button. This will take some time to analyze your website and show you the results.
GTMetrix – GTMetrix is also a very good tool that helps in checking website load time and performance. It analyzes your website loading speed and shows the errors that you should correct. Apart from this, if you sing it up, then depending on the server region, you can also check the load time of your website.
Pingdom Tools – Like GTMetrix, Pingdom is also a very good tool. All you need to do is enter your URL. This gives a very good overview of website speed. It also tells you which elements on your page are taking a long time to load.
KeyCDN Website Speed Test – KeyCDN is a free website speed checker tool that describes what needs to be improved. You can speed analyze your website from 14 different locations.
WebPageTest– This allows you to test website speed from different locations and different browsers.
Sucuri Load Time Tester – Sucuri is a popular security company. Also, you can take advantage of its Load Time Tester tool and find out why the loading speed of the website is slow.
Back up your website
Before tampering with anything on the site, it is very important to create a full backup of the site. If your site breaks even by mistake, you can restore your site.
So now let’s come to our topic of how to increase the loading speed of WordPress site…
How to increase the loading speed of WordPress blog
If you publish quality content on your site or blog but your website loading speed is not good then you can not get a good rank in Google search results.
So here I will tell you some tips which will help in speeding up your WordPress website.
Choose the right Web Hosting
This is the most important and the first aspect to increase the speed of the website.
Many hosting companies promise to provide fast loading to your WordPress website but after purchasing the hosting from them, you feel that they have cheated you and your hosting expenses have been wasted.
Therefore, I would suggest you buy web hosting from Bluehost which provides good service at a low price. Also, it offers a free domain for one year and is also recommended by official wordpress.org.
Apart from this, if you have any doubts about a hosting company, you can use Pickuphost to check the hosting speed. All you have to do is select your hosting name from the drop-down menu. Then select your server location and click on the Speed test button.
Use Fast Loading Theme
This is the second most important aspect to improve your WordPress website loading speed. Many WordPress themes are beautiful and impressive, but their coding is very bad and it affects your website speed and performance badly.
So always choose a simple and Well coded theme for your site.
You can install premium themes from Mythemshop, Themeforest, and StudioPress on your site which are well coded and speed optimized. But if your budget is low, you can use free themes such as GeneratePress or Astra themes.
Delete Unused Media/Theme/Plugin
Plugins act as an App on your WordPress site, enhancing site functionality. But if you use more plugins on your site then it affects your website speed a lot. So delete Unwanted plugins from your site which are useless.
Also, delete unwanted media and inactive themes that are useless on your site because unwanted media takes extra space on your WordPress site and increases your Database size.
Inactive plugins and themes can also cause security vulnerabilities for your site and also affect your WordPress site performance.
Avoid using sliders for better speed
Sliders can slow down your website speed. Apart from this, sliders create bad user experiences are created for mobile users.
There is no real value in having sliders on the website. So you should delete them. And choose themes that do not force you to use Sliders on your homepage.
Compress Images Size
You can reduce the page size to a great extent by compressing your site images, which provides better speed and performance to your site.
There are many image optimization plugins available in the WordPress repository, just you have to choose the best plugin among them. Here I have made a list of some of the best Image Optimizer plugin that you can use on your website.
When you upload images to your website, these plugins automatically improve your website loading speed by compressing the image.
Remove Query Strings from Static Resources
Query Strings play an important role in slowing down your website. This can cause Caching issues on your site.
Some proxy caching servers and even some CDNs cannot cache with Query Strings, which results in you missing the opportunity to increase the speed of the website.
Enable GZIP Compression
GZIP Compression can compress your webpage size so that your site loads faster on the visitor’s device. You can download a good plugin from WordPress.org to compress the resources of your WordPress site.
Content Delivery Networks provide content based on the user’s location.
When you use a CDN service, it creates a static cache of your site and stores it on its server and when a user visits your site, the content delivery network redirects them to the nearest server.
For example, if your server is in India and the visitor visits your site from the US, then the CDN will make that visitor visit your site from the US server.
Benefits of using CDN:
Speed – When you use the CDN service on your site, the loading speed of your site increases to a great extent.
Crash Resistance – If you have a high traffic blog then it saves your site from crashing. When a visitor to your site visits from the UK and your site is located on the India server, the CDN redirects that visitor to the nearest server in the UK and loads less on your site server.
Improved User Experience
SEO improvement – Google has clearly stated that fast-loading sites get top rank in Search Engines.
Upgrade to Latest PHP Version
THE latest PHP Version also plays an important role in fixing your web page loading time. This makes your site more secure. It comes with many improvements.
WordPress.org always advises users to use the latest version of PHP for better security and performance. You can upgrade it in minutes by going to web hosting cPanel. If you have problems upgrading to the latest PHP version, you can contact the hosting provider.
Use Cache Plugin
WordPress cache plugins create your site’s static HTML files and when a user visits your site, it serves static HTML files instead of heavier PHP scripts that load your site faster.
The Cache plugin helps you get rid of slow loading and improve the user experience and search rankings of your blog.
If you use Shared hosting for your WordPress blog, then I recommend you to use the WP Super Cache plugin. It helps to speed up your WordPress site with very little configuration.
WordPress sites use databases to store all information. If you do not optimize the WordPress site database from time to time, it can affect your website loading speed.
There are many plugins available in WordPress to optimize the database. I use the WP-Optimize or WP Sweep plugin to optimize the database on my blog. Also, be sure to delete the Unwanted Table from your database.
Use LazyLoad Images
Compared to other elements, an image takes a lot of time to load and if you add too many images to your article, it spoils your page load time. In this case, the Lazy load plugin helps improve your site performance and web page loading speed.
The Lazy Loading plugin only loads images that appear on the user’s screen. In simple words, when a user scrolls through your website page, your images are loaded. In addition to improving your website loading speed, it also saves bandwidth.
Disable Hot Linking
Hotlinking is such a thing that can slow down your site even after image compression.
Many bloggers are well aware of Image Hotlinking, but they do not care. They copy and paste the image URL of your site on their site. As a result, when a visitor browses the hot-linked image site, it (hot-linked image) is loaded from the original server.
Suppose when a high traffic site is hotlinking your images, then all image requests will be processed by your server, which can cause your site to be slow down.
If you want to see your Hotlink image, just type in the Google search box,
inurl: yoursite.com -site: yoursite.com
Although this command will also show some wrong results, there will be many websites or blogs that have hotlinked your images.
Use autoptimize plugin
Autoptimize is called Speed Booster Plugin. It Improves page load speed by minifying and combining your WordPress site’s CSS & JS files.
This is a very good WordPress speed optimization plugin that makes your work easy and saves time.
Keep your WordPress Site updated
This is very important, WordPress keeps updating from time to time. Each update not only provides you with new features but also fixes Security Issues and Bugs.
So you must keep your site, plugin, and theme updated. If you do not do this, then it can cause your site to slow down and become security vulnerable.
Reduce Post Number on Homepage
Your homepage is one of the most important pages on your website as most visitors come here.
Whatever theme you choose, make sure that your homepage is very clean and minimal. More features not only distract the reader but also increase your page load speed.
If you use high-quality featured images for your post, the user will have to wait a long time for your homepage to load.
You can see, I have also placed 3 posts on the homepage of my blog. If you want to reduce the number of posts displayed on your homepage, then you just have to click on the Settings >> Reading option.
Here you will see an option “Blog pages show at most” In this, you can set any number less than the default value. I recommend you to show 3-5 posts on the homepage.
Use Excerpts on Homepage and Archives
By default, WordPress displays full content on the homepage and archives page. So your homepage, categories, tag, and other archives pages load slowly.
It also affects the user experience. If you are using a theme that is showing full content instead of showing content in the excerpt, then you can easily fix it with the Advanced Excerpt plugin.
Reduce the number of ads
If you put a lot of ads on your site, it will affect your site very badly. It is not good according to user experience.
I do not say that you should not advertise on your site, put them in the right place, and do not serve more ads on your site.
Use pagination in comments
If your site is getting a lot of comments, that’s great. But do you know it affects your site performance?
But don’t worry, you can stop the comment from affecting the website speed by breaking it into pages. All you need to do is log in to your WordPress site. Then you have to check the option “Break comments into pages” by clicking on Settings >> Discussion.
Best Plugin to increase WordPress Website Loading Speed
The plugins I will tell you here have been specially designed to increase website loading speed. So you can choose the plugin from this list according to your requirement.
It is the second-best WordPress cache plugin which is the perfect choice for Shared hosting.
This plugin generates static HTML files from your WordPress blog and when a visitor visits your site, it serves visitors static HTML files generated instead of the heavier WordPress PHP scripts. Which causes a super fast load in your website visitor’s browser.
WP Fastest Cache is also a very popular WordPress cache plugin. Its setting is also very easy and fast. There are many options in it, which makes your website loading speed super fast.
It is available in both free versions + FREE PREMIUM. You can also speed up the loading speed of your site using its free version.
Fast Velocity Minify
Remove Query Strings From Static Resources
This is very necessary to increase WordPress website loading speed. If you do not remove the query strings from your site, they can cause caching issues. Some proxy caching servers and CDNs are unable to cache your site’s static assets due to query strings and this directly affects your website loading speed.
It is an Image optimizer plugin and is very popular in WordPress.org. When you upload images to your site, it automatically compresses the image size. Which reduces the size of your page and makes your blog or website load faster than before.
Like WP Smush, EWWW Image Optimizer is also a very popular image optimizer plugin. In this, you can also select compression level. Apart from this, you can convert your uploaded images to the best file format through the EWWW Image Optimizer plugin.
Here I have told you about the best ways to fix website loading speed. If you follow this article and optimize the speed of your WordPress website, then your website speed will improve 100%.
And one thing to get a better user experience and good rank in search results, your website loading speed should be within 3 seconds. Fast loading website gets high ranking in search results.
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